About Experience Marketing
Experience Marketing (EM) is a powerful, leading-edge approach to connecting with today's over-saturated consumers. Also known by terms such as live marketing, experiential marketing, guerilla marketing, and point-of-purchase advertising, Experience Marketing includes in-store product sampling and live promotional events. Customer experience measurement -- through mystery shopping and other assessment techniques -- is also a cornerstone of effective Experience Marketing programs.
At Daymon Interactions, we specialize in developing sensory, emotional, engaging interactions that help consumers connect with personally relevant products, services and brands. We partner with our clients to deliver qualified staff and on-target customized Experience Marketing strategies with measurable results.
Why Experience Marketing Works
Consumers are bombarded by advertising messages. Experience Marketing cuts through the clutter.
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How Experience Marketing Works
Effective Experience Marketing 1) makes an emotional impression 2) drives sales and 3) builds relationships.
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Measuring the Effectiveness of Experience Marketing
Experience Marketing provides the one thing that remains elusive in traditional advertising: real data on the direct impact of your investment.
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The Daymon Difference
Daymon Interactions manages 3,800 Experience Marketing events every day for major retailers and global brands. We're part of Daymon Worldwide, a visionary enterprise with 15,000 associates in 24 countries.
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