Daymon Interactions Creates New In-Store Experience for Albertsons Shoppers

San Diego, CA — October 3, 2011

Daymon Interactions, one of the largest consumer event marketing companies in the world, has partnered with Idaho-based Albertsons LLC to create A Taste of Albertsons, a new in-house product sampling and event marketing program.

A Taste of Albertsons connects the store’s vendors directly and memorably with shoppers through personalized product sampling events.

"Daymon Interactions employees truly look, act and feel like a natural extension of the Albertsons brand," said Daymon Interactions Vice President, Mitch Diehl. "Through this approach we are able to work with Albertsons to provide a point of differentiation and a fresh and engaging experience for Albertsons shoppers."

A Taste of Albertsons will specifically drive shopper awareness and interest through events tied to sampling, product launches, holiday promotions, meal-solutions and more. Knowledgeable, dedicated sales personnel will engage shoppers and personalize their shopping experiences while building consumer loyalty. This will increase sales for vendors and basket size for retailers.

"Through this new and dynamic shopping experience, we are able to better serve and bring more value to Albertsons and our vendor partners," said Daymon Interactions Business Manager Denise Decker who will lead the Albertsons account. "Daymon Interactions has a fresh and engaging way to approach in-store events and I think shoppers will respond positively."

In-store events under the Taste of Albertsons banner began October 1. Throughout the first year of operation, A Taste of Albertsons will be featured throughout 105 locations throughout the United States in Arizona, Texas, New Mexico and Colorado.

Albertsons LLC is a privately owned and operated company with stores in Arkansas, Arizona, Colorado, Florida, Louisiana, New Mexico Utah and Texas, and maintains its headquarters in Boise, Idaho. The company employs more than 20,000 associates in 217 stores.

About Daymon Interactions

Daymon Interactions is one of the largest consumer event marketing companies in the world. By creating and executing personalized and innovative marketing experiences, Daymon Interactions improves brand loyalty for its retail and vendor partners around the world. Through direct to consumer engagement, Daymon Interactions leverages its position in the marketplace to put products directly in the hands of shoppers. This increases sales for vendors and basket size for retailers.

A global company with a personal approach, Daymon Interactions is a comprehensive marketing solution. It provides services within four divisions: Club Warehouse, Retail Services, Retail Consumer Insights, and Specialized Talent and Event Management.

Since launching in 1988, Daymon Interactions has grown to more than 17,000 employees who work in over 1,200 locations around the world. Headquartered in San Diego, Calif., Daymon Interactions associates generate more than 1 billion unique impressions every year. Daymon Interactions is a subsidiary of Daymon Worldwide, the world’s leading own brand expert. For the latest news and information, visit www.daymoninteractions.com

For further information contact:

Kelly Short
Daymon Interactions
858-581-8886
kshort@daymon.com