Competitive Analysis

CALIBER can help you understand and measure yourself against the competition, analyzing specific areas such as service procedures or price points.

Many of our clients request "mystery shops" of their own locations as well as those of their competitors. This helps them understand how their services stack up against the competition -- both generally and in specific areas.

For example, one of our CALIBER Shoppers might compare the time it takes to be greeted by a sales associate. Or we might assign a CALIBER Shopper to multiple stores that sell the same product, comparing prices as well as the knowledge of staff. Our CALIBER team will work with you to identify competitive evaluation criteria that reflect your needs.

Visit the CALIBER website to learn more about Experience Marketing!