Why CALIBER?

With so much invested in your vision, why leave the execution to chance? CALIBER is part of Daymon Interactions, a global leader in Experience Marketing. Working with CALIBER is the best way to guarantee that you deliver on your brand promise. If you're like most of our clients, you have made an enormous investment in standards and best practices such as:

  • How retail locations look and feel
  • How employees interact with customers

CALIBER can help you monitor and fine-tune the retail experience. Our comprehensive, technology-based approach gives you the tools to:

Quantify and analyze specific areas of your operation that are underperforming or excelling.

For example, you might see a correlation between consistently low "store cleanliness" and sales performance in a given district. You might validate that a location's high rate of compliance with a new company procedure (such as greeting each customer within one minute) pays clear dividends in daily sales figures.

Take a true snapshot of the customer experience.

Unlike basic comment cards or other point-of-sale surveys, the CALIBER approach allows you to determine in advance the customer scenario you would like to evaluate, set up clear guidelines, and capture data. CALIBER
is unsurpassed in our ability to deliver accurate data. Our emphasis is on measuring and analyzing real experience—not merely recording answers to generic questions.

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The Caliber Advantage

  • Screened, certified and properly prepared Caliber Shoppers and interviewers.
  • A highly responsive account executive who will take ownership and help you design and execute the right program for your organization.
  • A best-in-class, user-friendly online reporting system that enables you to view and analyze results.
  • The same drive for innovation and commitment to quality that has made Daymon one of the world's most successful marketing enterprises.